Second Season is a new company with decades of experience. We’re a knowledgeable company filled with humility at the awe-inspiring mountain of learning there is still to unlock in the world of coffee. And we’re sticklers for high quality while still being a good value.
Things we Think are Important
PEOPLE
Coffee is people. At its origin. At the cafe. Some people use coffee to get money. We use money to get better and better coffees from good human beings who love what they do.
DELICIOUSNESS
The coffee has to taste good. Period. If not, nothing else matters. You’ll be gone and we’ll be here trying to sell non delicious coffees.
LASTABILITY
Great coffees don’t happen by accident. They are a product of thoughtful care given to coffee lands by people who value the long-haul over short-term profits. That’s us, too.
